Otl Aicher, also known as Otto Aicher, was a German graphic designer who designed the 1972 Munich Olympics event design. This is probably one of my favorite branding because it is so consistent through out every piece. The typography is timeless and the designs for each piece are unique to their own sport but are stylized with confidence in color and composition.
Take a look at Otl Aicher on Flickr.
Three fundamental design elements that I believe every designer must understand and know is proportional relationships, white space and composition. The Grid System takes those three things and shows how they all work together within a system. The website and book go into explanation on the grid system, the golden ratio and baseline grids.
For me, it takes discipline to follow such principle because I naturally work arbitrarily. I don’t think its necessarily a bad thing, but I do think it has it’s place, for example in the brain storming process. But I don’t want to look at the grid system as a set of rules or boundaries but moreover the fundamental canvas for the design. I think this is what helps take the design to the next level. Apply your design to a grid and make sure that the visual communication that is being presented gives logical directions to the eye.
SUBSCRIBE TO MY RSS FEED